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SmartCard, the Frisco-based premium networking technology company behind the titanium NFC business card, announced its official sponsorship of The Builder Series, outfitting every attendee with a complimentary SmartCard starter card at no cost.
The sponsorship marks one of SmartCard's first public brand activations since launching out of Frisco without outside capital or ad spend. Rather than securing a booth or sending a team, SmartCard chose to let the product speak — placing a card in the hands of every person in the room.
"The Builder Series brings together exactly the kind of people SmartCard was built for," said Jacob McKanry, Founder of SmartCard. "People who are still working the room at 11 PM because that's just who they are. We didn't need to be there in person. We just needed to make sure every connection they made that night had somewhere to go."
The Builder Series is a community-driven event platform for founders, operators, and early-stage builders. SmartCard's sponsorship provided each attendee with a starter card capable of instantly sharing a full professional profile via a single tap — no app required.
The activation reflects SmartCard's broader go-to-market philosophy: show up where real professionals are doing real work, and let the product earn its place.